GRAB HANDLE ADVERTISING
"INNOVATIVE MEDIA OF THE YEAR"

Admire has introduced for the first time in India "Grab Advertising Handles" in BEST Buses. Admire has got Exclusive Advertising Rights for 5 years from BEST undertaking.

Captive Target Audience inside the bus is fully attentive to your brand message with no other distraction in sight.

All types and Class of people travel by BEST Buses, also called the lifeline of Mumbai city. Majority of College and school students travel by BEST buses. On an average each passenger travels for a minimum of 15 minutes each journey and many time several journeys during the day. Your message reaches across powerfully.

This innovative media has a reach of around 50 Lac people every day and over 150 million per month in just about 3,000 buses out of a total fleet of 3400 buses. Each bus carries about 1700 passengers per day and nearly 50,000 passengers per month.

Each bus has between 19 to 22 handles per bus with an average of 21 handles. Each handle has space for two visuals allowing you up to 44 visuals each bus. The visual size of display inside the handle is 62mm high x 117.5mm long (Approx 2.5" high x 4.5" Long). Text matter with visual images can be printed on the inserts.

Additional branding of size up to 3" diameter on upper bracket is possible at extra cost..

There are a total of 25 depots spread across the length and breadth of Mumbai city. Each depot has between 70 to 175 buses. Although routes of individual buses keeps changing, specific area could be targeted with the selection of depot. For example, if you want to target western suburbs then all depots located on western suburbs such as Colaba, Worli, Bandra, Oshiwara, Goregaon etc could be selected.

The campaign of 1) Red FM 93.5 on 600 buses, 2) HSBC Bank- 250 Buses and 3) Sonata Watches- 100 Buses started with unexpected impact. Other confirmed brands ready for roll out are Bajaj Alliance, Rexona, Hutch, Godrej Hi-Care, Airtel, Parle, Tata Sky, Star TV, Emami, Rupa, Radio One, Dish TV etc.
 

Red FM 93.5	TATA Sonata	CROMA

This innovative media is probably the cheapest form available to reach your captive target audience at a friction of cost compared to other medias such as electronic and print.

The rate card for each bus per month is Rs. 4,750.00. This price could go down to as low as Rs. 3,000 per bus per month depending on the number of buses booked, period of booking and the area of bookings.

As the special introduction offer, production cost of image inserts and Labour charges for insertion are free. Service tax however is extra as applicable (Current rate of service tax is 12.24%).

Over and above the existing models, we have solutions to offer custom made designs e.g. insertion of actual beverage can of Pepsi or Coca Cola inside the handle, making the handle in the shape of a Biscuit or a cartoon character etc.
 

Other value additions such as 3D or Flipping Lenticular Image can be done at extra cost. Lenticular Insets can show 2 different images in the same print for a powerful brand recall. However, only one side of the handle can have 3D or Flipping Lenticular images due to restrictive thickness of these images.
 

Flipping Lenticular
1st Flip				2nd Flip

We were sounded by industry experts that the media due to its innovative nature is a strong contender for this years Creative Media Awards. You can get extra mileage from the association with this innovative media

EXPERT VIEWS....

Abraham Thomas (COO Red-FM) says... "When such a innovative medium was introduced to us we grabbed the opportunity, Transit advertising handles are apt for our brand, since our target audience listens to radio while traveling, So, we are able to reach our captive target audience at a fraction of a cost compared to other forms of media, such as electronic & print media. It keeps the target audience fully occupied with the brand, with no other distractions in sight"

Uttam Khobragade (General Manager, BEST) says... The GRAB handles would suit commuters since, apart from comfort the advertising provision would give a virtual feel of “holding their favorite stars through advertising”, “ If Mallika Sherawat is on grab handle, than who wouldn’t want to catch hold of her (the handle)”

Click here for Presentation

Click here and book GRAB Handle space before your competitor does...

Click here If you would like us to install GRAB Advertising Handles in your Buses / Trains...

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